I.AM.YOU.NYC-based yoga studio I.AM.YOU. is known for its refreshing approach to health and wellness, succesfully combining popular culture and yoga. During my time at FreeAssociation in Brooklyn, I contributed to providing a new digital strategy and a website refresh. The site switched from flash to html, and its core structure was reorganized. Visually, I kept the focus on the brand-experience, utilizing large photography and high contrasts, maintaining the site's beautiful black and white aesthetic.